DESIGNED BY RHYS WAY. SCREEN PRINTED BY HAND IN SWANSEA, SOUTH WALES. PRINTED ON 100% COTTON WHITE GILDAN HEAVY T-SHIRT.
“The first item in this clothing collection encapsulates the verbal definition of ‘beautalism’ - of which is the philosophical theme the ‘chair project’ is based around. The idea to create fashion object was derived from the concept of ‘merchandise’ and utilising its power to help ‘grow’ the exposure of ‘beautalism’ and its meaning.”